Program Introduction

Are you using an outdated organisational model? Do you have processes that you feel don’t work anymore?

It has often been said that HR leaders are missing a great opportunity to add value. A strong case can be made that HR needs to develop much better metrics and analytics. Lots of studies have identified metrics as one of the key characteristics that lead to HR being a strategic partner in corporations. Managers want measurement systems that enhance their human capital decisions. Yet, HR professionals still often focus on delivering routine HR services!

This 3-day workshop provides a framework for HR professionals to develop, build and implement human capital metrics in their organizations. This framework is based around the SHRM Workforce Analytics Model which outlines a four-phased process to assist HR professionals in developing and aligning human capital metrics to their business strategy.

Throughout the workshop, you will be tackling a multitude of questions that will create a continuum of progress from the tactical to the strategic side of analytics. You will also be working through a series of case study applications to ensure the direct transfer of skills and information and relevant practical experience. All throughout, you will be set new approaches, formulas and software needed to enable any HR function to describe, predict or prescribe trends to maximise efficiency and productivity.

Program Objectives

1. Understand how to focus HR metrics and analytics efforts to gain insight and get meaningful impact
2. Link HR activities and results to your organisation’s performance through HR metrics and analytics
3. Use HR metrics and statistical analysis techniques to make smart workforce decisions
4. Create performance standards through HR metrics and analytics
5. Improve HR credibility through data and analytics
6. Tell an effective and engaging story with data

*Delegates receive a bonus resource manual of practical formulas, templates, tools and advice along with a bonus flash drive full of electronic spreadsheet metrics calculators.

Who Should Attend?

HR professionals striving to understand and analyse data in order to make effective data-driven recommendations and decisions.

Course Requirements and Certificates

Delegates must meet two criteria to be eligible for a Certificate of Completion:

1. Satisfactory attendance 
Delegates who miss more than 1.5 hours of attendance will not be allowed to sit for the course assessment
2. Passing the end-of-course assessment
Delegates who do not meet the above two criteria will receive a Certificate of Attendance. The Certificate will explicitly state the number of hours attended.

Assessment Framework

At the end of this course, there will be a 20-question, multiple choice, assessment based on the content covered during the course. A passing mark of 75% (15/20) together with a satisfactory attendance record is required to be awarded the Certificate Completion.

The course assessments are conducted electronically, and delegates are required to bring their laptops or tablets on the last day for the purpose of assessment. Should a delegate fail the assessment, a one-time retake will be provided within a time window of three weeks after course completion.



22 - 23 January 2018

Hong Kong

SGD 2,195

25 - 26 January 2018


SGD 2,195

23 - 25 July 2018


SGD 2,995

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Early Bird and Group Discount are available. Email us now for more information:

2010 - present

2010 - present

Expert Course Faculty


Mostafa Azzam

Digital/Analytics HR Leader | Global HRM Consultant | SHRM® Facilitator | Keynote Speaker | Writer

Former Learning & Organisation Development Manager | British Petroleum (BP), Egypt


Mostafa Azzam boasts an impressive track record of over 25 years leading HR and L&D functions, globally. As former Head of L&OD for British Petroleum (BP), Egypt, his primary oversight was to ensure robust talent management capability through integrated talent acquisition, development, deployment and retention processes. Over the rest of his career, his unique skill-set has helped maintain organisational capability and capacity at world-class standards for organisations such as Kuwait Oil Company (KOC), Saudi Chevron (SAC), Aramco, Egyptian Drilling Company (EDC), Maërsk (A.P. Møller), American University in Cairo (AUC) and the British Council.

Mostafa is widely recognised as a thought leader and globally respected authority on HR Analytics, Digital HR Transformation, Talent Management, Strategic HR and Knowledge-driven HR. He helps HR practitioners and organisations realize their full potential through his research-based training, coaching and consultancy support. He has unique expertise setting up and running sustainable leadership development programs and assessment/ development centers for major industry players undergoing seismic organisational transformation shifts.


Mostafa is an internationally acclaimed Master Facilitator, Keynote Speaker and Conference Chair who has developed and delivered numerous high-profile workshops, seminars and speeches at major training events and international conferences. His flagship programs “Human Capital Metrics & Analytics,” “HR Digitalization,” and “HR Project Management” are booked all-year-round to major international clients. He is a seasoned Leadership Coach and Psychometric Profiler who is as comfortable developing capability in the Boardroom as he is on the front lines. As a Management Consultant, Writer and Researcher, he maintains an active commitment to HR best practice communities, professional societies and think tanks around the world. Mostafa is also Founder and Managing Director of “the HR talent®” (


Mostafa has exceptional leadership, coaching and facilitation skills. He enjoys a diverse academic background and wide cross-cultural awareness. He was educated in the UK and holds a BSc. in Engineering and an MA in TEFL besides numerous certifications and awards. He was recently placed on the global list of "Top HR Analytics Influencers to Watch in 2018!" He was also awarded the global “Learning & Development Leadership Award” for his achievements in the field of L&D, and the “HR Best Practice Award” for his contributions towards the success of the Kuwait Oil Sector Best Practice Program. Alongside genuine passion and a provocative insight, Mostafa commands an impressive record of professional achievement, progressive expertise and visionary leadership that is both remarkable and invigorating.


It opened my eyes to a different world of possibilities to add value to my company.

Learning from Mostafa is an awesome experience. His approach is intellectually challenging and engaging. He uses his achievements & experiences to bring out the best in his participants. As an L&D professional, I wish I could be like him.

Mostafa is one of the finest L&D professionals I have known. He is a champion facilitator & a prolific speaker. I can safely say he is one of the finest speakers in the region.

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